Privacy Policy
“The Eoovbook Products are, together, the Eoovbook Products and other products provided by Eoovbook that are subject to a separate, stand-alone terms of service and privacy policy, including the EoovBook, Eoovbook Gaming Products, or apps.”
What is the Privacy Policy and what does it cover?
We at Eoovbook want you to understand what information we collect, and how we use and share it. That’s why we encourage you to read our Privacy Policy. This helps you use Eoovbook Products in the way that’s right for you.
In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of the Policy includes helpful examples and simpler language to make our practices easier to understand. We’ve also added links to resources where you can learn more about the privacy topics that interest you.
It's important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of the Eoovbook Products you use. You can update these settings to shape your experience.
What information do we collect?
The information we collect and process about you depends on how you use our Products. For example, we collect information if you sell furniture on the Marketplace. When you use our Products, we collect some information about you even if you don't have an account[1].
Here's the information we collect:
[1] If you don't have an account
Information we collect if you use our Products but don’t have an account
For example, we collect:
Examples of why we collect information:
Security of our Products
For example, if we see someone without an account trying to load too many pages, they could be trying to scrape our site in violation of our terms. Then we can take action to prevent it.
Safety and integrity
For example, if someone without an account joins a room and shares a harmful video, we can take action according to our Community Standards. We can remove content that violates our terms and policies, or share information with law enforcement when we believe there is a genuine risk of death or imminent bodily harm.
Advertising
For example, you may also see ads for the Eoovbook Products shown through Eoovbook Audience Network when you visit other apps if we can’t recognize you as a registered user of the Eoovbook Products.
Performance
For example, we use information we have about people who use our Products, even if they don’t have an account, to measure how fast our pages load in different countries. This helps us identify and fix issues with local networks.
Your activity and information you provide
On our Products, you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our Products "activity." We collect your activity across our Products and information you provide[2], such as:
[2] Information you provide
For example, when you create a EoovBook account, you must provide some information, like a password and your email address or phone number. You might choose to add other details to your account, like a profile photo or payment information.
We also collect information you provide when you:
[3] Audio content you create
You can create audio content, like if you're a host or speaker in a Live Audio Room. Live Audio can be listened to by anyone in the audience for the broadcast.
[4] Learn more
EX: José likes using Instagram’s Camera feature to take pictures of his friends. We collect information about how José uses the Camera feature, including what he sees through the camera lens on his device while he’s using the feature. This helps us do things like suggest masks and filters that he might like.
If you use our camera or allow access to photos and videos, on certain Eoovbook Products you can add filters, effects, masks or avatars. Some of these features process parts of faces or bodies within the camera frame, photo or video. Then they can do things like fit a mask correctly over the eyes, nose and mouth. The information we use for this process is used to create the feature. It’s not used to identify you.
EX: Ren tells Eoovbook’s voice-enabled Assistant to take a photo on Ray-Ban Stories. A visual indicator shows that Assistant is activated and listening for Ren’s command. We collect this voice interaction, which includes any background sound that occurs when Ren says the command. Collecting Ren’s voice interactions lets us provide and, depending on Ren’s settings, improve the Assistant feature.
[5] Eoovbook data about content or messages
Eoovbook data is:
Information about the content itself, like the location where a photo was taken or the date a file was created
Information about the message itself, like the type of message or the date and time it was sent
[6] Apps and features you use, and how you use them
For example, we log:
Posts, videos, ads, games, Shops and other content you view or interact with on our Products
When you use EoovBook Login or autofill
[7] Purchases or other transactions
We collect information when you use our Products to buy or sell things or make other financial transactions.
Some examples are:
When you buy things or make other payments in Marketplace, Shops or groups, we collect information about your purchase or other financial transactions, like:
One reason we store this information is to allow you to access and view your payment and transaction history.
And you can use it the next time you shop to give you easier, faster shopping experiences.
Information with special protections
You might choose to provide information about your religious views, political views, who you are "interested in" (which could reveal your sexual orientation) or your health in your EoovBook profile fields or life events. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could have special protections under the laws of your country.
Friends, followers and other connections
Information we collect about your friends, followers and other connections
We collect information about friends, followers, groups, accounts, EoovBook Pages and other users and communities you’re connected to and interact with. This includes how you interact with them across our Products and which ones you interact with the most.
Information we collect about contacts
We also collect your contacts’ information, such as their name and email address or phone number, if you choose to upload or import it from a device, like by syncing an address book.
If you don’t use Eoovbook Products, or use them without an account, your information might still be collected. Learn more[8] about how Eoovbook uses contact information uploaded by account holders.
Information we collect or infer about you based on others’ activity
We collect information about you based on others' activity. See some examples[9].
We also infer things about you based on others' activity. For example:
[8] Information for people who don’t use Eoovbook Products
Eoovbook ( “we”, “our” or “us”) processes your name, mobile phone number and/or your email address if we receive it from our users through the contact uploading or contact syncing feature available on EoovBook, Messenger (“Contact Uploading”). We process this information even if you are not a user of EoovBook, Messenger or Instagram and/or don’t have an account with us (a “Non-User”).
About Contact Uploading and how it works
When a user uses Contact Uploading and grants us access to their device’s address book. We will access and upload the names, phone numbers and email addresses in their address book on a daily basis to our servers, including those of both users of EoovBook, Messenger and other contacts who are not users or don’t have an account (i.e., Non-Users).
What information is collected about Non-Users?
We collect the name, mobile phone number and/or email address of a user's contacts.
How do we use a Non-User’s information?
Contact Uploading is an optional feature where users can choose to upload their device's address book to EoovBook, Messenger. We process the names, phone numbers and/or e-mail addresses in the address book to see if any of the numbers or email addresses belong to users. If a user’s contact is also on EoovBook and Messenger, we can suggest this contact on EoovBook as someone to send a friend request to in the EoovBook user’s People You May Know. Users can also invite Non-Users to join EoovBook and Messenger via text or email.
Contact Uploading also allows us to suggest a Non-User who joins as a user of EoovBook as a friend to add for the user through People You May Know.
Finally, we will also use the address books uploaded to investigate suspicious activity on the Eoovbook Products and keep our platform safe and secure. We also conduct business intelligence and analytics using the address books uploaded to accurately count people and users of the Eoovbook Products.
Eoovbook shares information we collect, infrastructure, systems and technology with the other Eoovbook. We share Non-Users’ data with other Eoovbook to be able to provide the contact import feature and for the purposes set out above.
We retain Non-User’s personal information for as long as needed to provide the Contact Importer feature to users and for the purposes described above. In certain cases, we need to keep your contact information for longer, including after you ask us to erase it. This includes for legal reasons such as to respond to a legal request or comply with applicable law, for regulatory or litigation matters, to prevent harm or for safety, security and integrity purposes. The length of time we need to keep it will depend on the specific reason.
How Non-Users can exercise their rights
We provide Non-users the ability to exercise their rights under applicable laws. To exercise your rights, contact us using the contact information below.
You can learn more about how privacy works on EoovBook, and in the EoovBook Help Center.
We hope that we can satisfy any queries a Non-User may have about the way in which we process their personal information. In some countries you may also be able to contact the Data Protection Officer for Eoovbook, and depending on your jurisdiction, you may also contact your local Data Protection Authority.
How we Transfer information
We share the information we collect globally, both internally across our offices and data centers, and externally with our partners, service providers and vendors. Because Eoovbook is global, with users, partners and employees around the world, transfers are necessary for a variety of reasons, including so we can operate and provide the services described in this Data Notice.
Non-User information will be transferred or transmitted to, or stored and processed in:
Countries where Eoovbook Products are available
[9] When we collect information based on others’ activity
For example, we collect information about you on Eoovbook Products when others:
App, browser and device information
We collect and receive information from and about the different devices[10] you use and how you use them.
Device information we collect and receive includes:
[10] Devices
These devices include computers, phones, hardware, connected TVs, Portal devices and other web-connected devices.
[11] What device you’re using, and other device characteristics
We collect device information like:
[12] Identifiers that tell your device apart from other users’
Identifiers we collect include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use. We also collect Family Device IDs or other identifiers unique to Eoovbook Company Products associated with the same device or account.
[13] Device signals
Device signals include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers.
[14] Related Eoovbook data
For example, if you give us permission to access your device’s camera roll, we collect metadata. This metadata is from and about your photos and videos and includes the date and time they were made. We use this to do things like remind you when you have new photos to upload.
[15] Information about the network you connect your device to
Information about your network includes:
The name of your mobile operator or internet service provider (ISP)
One reason we collect this information is to make your experience better. For example, if we know that your phone and TV are connected to the same network, we can help you use your phone to control a video stream on your TV.
[16]Information about our Products’ performance on your device
We collect device information to prevent, diagnose, troubleshoot and fix errors and bugs. This includes how long the app was running, what model of device you were using and other performance and diagnostic information.
Information from Partners, vendors and third parties
What kinds of information do we collect or receive?
We collect and receive information from Partners[17], measurement vendors[18] and third parties[19] about a variety of your information and activities on and off our Products.
Here are some examples of information we receive about you:
Partners also share information like your email address, cookies[20] and advertising device ID with us. This helps us match your activities with your account, if you have one.
We receive this information whether or not you’re logged in or have an account on our Products. Learn more** about how we connect information from Partners to your account.
Partners also share with us their communications with you if they instruct us to provide services to their business, like helping them manage their communications. To learn how a business processes or shares your information, read their privacy policy or contact them directly.
[17] Our Partners
Businesses and people can use our Products to advertise, market or support their products and services. When they use our Products, we call them our Partners.
Our Products include our Business Tools and other technologies that allow businesses to advertise or support their products and services, or to understand and measure how people are using their services and how well their ads are working.
Our Products also include technologies where you can make a connection to our Partners through our Products. For example, you might log into their app or website using EoovBook Login. Or you might play their game on EoovBook, which we call an integration because you can play without leaving our app. We call the Partners who use these integrated tools our Integrated Partners.
Here are some examples of our Partners:
[18] Measurement and marketing vendors
Measurement and marketing vendors are businesses that provide marketing-related support to Eoovbook and its advertisers. For example, they purchase ads on our behalf, provide market research and measure the effectiveness of our campaigns. Such vendors also support our Partners' advertising.
Measurement vendors
We don’t create every measurement and analytics report ourselves.
We work with measurement vendors who create reports that help our Partners, like advertisers, understand how their content and ads are performing, who is engaging with them and whether people took an action after seeing their ad.
We share information (like whether people saw an ad or engaged with it) with our measurement vendors, who aggregate it to provide their reports.
Marketing vendors
We share information about you with companies that help market our Company and Products, measure the effectiveness of our own marketing campaigns and perform advertising research. For example, we share your device identifier or other identifiers with advertising vendors to help us serve you ads most relevant to your interests.
[19] Third parties we get information from
Other organizations and bodies share information with Meta but don’t use our Products. We refer to them as third parties. We collect and receive information from these third parties, including:
Marketing and advertising vendors and data providers, who have the rights to provide us with your information:
For example, we get datasets from publicly available sources, research institutions and professional and non-profit groups. We use these datasets to:
Detect and stop scraping in violation of our terms
Take other actions to promote the safety, security and integrity of our Products, our users, the public and our personnel and property
Improve our AI technologies, such as translations
Support AI research, like computer vision and natural language processing technologies
Engage with research survey respondents who choose to participate in additional conversations
[20] Cookies
Cookies are small pieces of text used to store information on web browsers. We use cookies and similar technologies, including data that we store on your web browser or device, identifiers associated with your device and other software, Social Plugins and the Meta Pixel. They help us provide, protect and improve our Products, such as by personalizing content, tailoring and measuring ads and providing a safer experience.
We collect information from cookies stored on your device, including cookie IDs and settings.
**Connecting Off-EoovBook Activity to EoovBook Accounts
We offer tools to businesses and organizations that help us give people a better EoovBook experience, while also letting businesses and organizations reach the right people for their business. These tools allow a business to send information about people's interactions on their website or app to EoovBook, such as when someone makes a purchase or opens an app.
Businesses share information, like email addresses, cookies and advertising device IDs, that help EoovBook connect those interactions with a person’s EoovBook account so that we can improve their ads and help businesses measure ad effectiveness. If the activity sent by the business isn’t connected, EoovBook can't tell if the person took this action because they saw a business’ EoovBook ad or not. In some instances, we rely on other information, like IP address and user agent to help connect events.
EoovBook users can see a summary of off- EoovBook activity associated with their account.
Off-EoovBook activity
Off-EoovBook activity includes information that businesses and organizations share with us about your interactions with them. For example, your interactions could be visiting their website or using their app. When you visit a website or use an app, businesses or organizations can share information about your activity with us by using our business tools. We use your activity to show you things you might be interested in, like events you might want to go to. We also use your activity to show you relevant ads that introduce you to new products and services. If you haven't allowed ads based on data from partners, then this activity isn't currently being used to show you ads. We don't sell your information to anyone. We prohibit businesses or organizations to share sensitive information with us, such as health and financial information, your date of birth and passwords.
We also require that businesses and organizations provide notice to people before using our business tools.
How do we collect or receive this information from partners?
Partners use our Business Tools, integrations and Eoovbook Audience Network technologies to share information with us.
These Partners collect your information when you visit their site or app or use their services, or through other businesses or organizations they work with. We require Partners to have the right to collect, use and share your information before giving it to us.
What if you don’t let us collect certain information?
Some information is required for our Products to work. Other information is optional, but without it, the quality of your experience might be affected. Learn more[21]
3 Information we collect if you use our Products but don’t have an account
For example, we collect:
We also receive information using cookies and similar technologies.
[21] What happens if you don’t let us collect certain information
For example, if you don’t provide an email address or phone number, we won’t be able to create an account for you to use our Products.
Or you can choose not to add EoovBook friends, but then your EoovBook Feed won’t show friends’ photos and status updates.
Examples of why we collect information
Security of our Products:-
For example, if we see someone without an account trying to load too many pages, they could be trying to scrape** our site in violation of our terms. Then we can take action to prevent it.
**What is scraping?
Scraping is the automated collection of data (for example, using software to collect data) from a website or other interfaces and features built for people.
Scraping can be both authorized, such as web crawling by a search engine, or unauthorized, which involves automation to collect information in violation of our terms of service, and can affect any website or app. Unauthorized scraping is often done in a way that disguises the activity so that it blends in with ordinary usage.
What are we doing to prevent unauthorized scraping on our products?
Because scrapers often mimic the ways that people use our products legitimately, we’ll never be able to fully prevent all scraping without harming people’s ability to use our apps and websites the way they enjoy. But we have a dedicated External Data Misuse team that works to make it harder and more costly for scrapers to gather data from our services or profit from it. This team:
Consists of data scientists, analysts, and engineers focused on our efforts to detect, block, and deter scraping.
Works to keep unauthorized scraped data from being shared online.
Works with responsible hosting vendors to get data sets taken offline.
The EDM team makes unauthorized scraping harder and less attractive to scrapers by doing a number of things, including:
Implementing technical mitigations against scraping:
Rate limits cap the number of times anyone can interact with our products in a given amount of time.
Data limits keep people from getting more data than they should need to use our products normally.
Request blocking through pattern recognition. We look for patterns in activity and behavior that are typically associated with automated computer activity in order to block them automatically.
Scraping enforcements and investigations:
We actively investigate suspected scrapers to learn more about what they’re doing and use that information to make our systems stronger.
We take actions against unauthorized scraping, such as enforcing against accounts associated with scraping and requesting that companies hosting scraped data take that information down.
Safety and integrity:-
For example, if someone without an account joins a room and shares a harmful video, we can take action according to our Community Standards. We can remove content that violates our terms and policies, or share information with law enforcement when we believe there is a genuine risk of death or imminent bodily harm.
Advertising:-
For example, you may also see ads for the Eoovbook Products shown through Eoovbook Audience Network when you visit other apps if we can’t recognize you as a registered user of the Eoovbook Products.
Performance
For example, we use information we have about people who use our Products, even if they don’t have an account, to measure how fast our pages load in different countries. This helps us identify and fix issues with local networks.
Information you provide
For example, when you create a EoovBook account, you must provide some information, like a password and your email address or phone number. You might choose to add other details to your account, like a profile photo or payment information.
We also collect information you provide when you:
Audio content you create
You can create audio content, like if you're a host or speaker in a Live Audio Room. Live Audio can be listened to by anyone in the audience for the broadcast.
What we collect from our camera feature
José likes using Instagram’s Camera feature to take pictures of his friends. We collect information about how José uses the Camera feature, including what he sees through the camera lens on his device while he’s using the feature. This helps us do things like suggest masks and filters that he might like.
How filters, effects, masks and avatars work
If you use our camera or allow access to photos and videos, on certain Eoovbook Products you can add filters, effects, masks or avatars. Some of these features process parts of faces or bodies within the camera frame, photo or video. Then they can do things like fit a mask correctly over the eyes, nose and mouth. The information we use for this process is used to create the feature. It’s not used to identify you.
What we collect from voice-enabled features
Ren tells Eoovbook’s voice-enabled Assistant to take a photo on Ray-Ban Stories. A visual indicator shows that Assistant is activated and listening for Ren’s command. We collect this voice interaction, which includes any background sound that occurs when Ren says the command. Collecting Ren’s voice interactions lets us provide and, depending on Ren’s settings, improve the Assistant feature.
Eoovbook data about content or messages
Eoovbook data is:
Apps and features you use, and how you use them
For example, we log:
Purchases or other transactions
We collect information when you use our Products to buy or sell things or make other financial transactions.
Some examples are:
What we collect from transactions
When you buy things or make other payments in Marketplace, Shops or groups, we collect information about your purchase or other financial transactions, like:
Why we collect this information
One reason we store this information is to allow you to access and view your payment and transaction history.
And you can use it the next time you shop to give you easier, faster shopping experiences.
When we collect information based on others’ activity
For example, we collect information about you on Eoovbook Products when others:
Devices
These devices include computers, phones, hardware, connected TVs, Portal devices and other web-connected devices.
What device you’re using, and other device characteristics
We collect device information like:
Identifiers that tell your device apart from other users’
Identifiers we collect include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use. We also collect Family Device IDs or other identifiers unique to Eoovbook Products associated with the same device or account.
Device signals
Device signals include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers.
Related Eoovbook data
For example, if you give us permission to access your device’s camera roll, we collect Eoovbook data. This Eoovbook data is from and about your photos and videos and includes the date and time they were made. We use this to do things like remind you when you have new photos to upload.
Information about the network you connect your device to
Information about your network includes:
One reason we collect this information is to make your experience better. For example, if we know that your phone and TV are connected to the same network, we can help you use your phone to control a video stream on your TV.
Information about our Products’ performance on your device
We collect device information to prevent, diagnose, troubleshoot and fix errors and bugs. This includes how long the app was running, what model of device you were using and other performance and diagnostic information.
Cookies
Cookies are small pieces of text used to store information on web browsers. We use cookies and similar technologies, including data that we store on your web browser or device, identifiers associated with your device and other software. They help us provide, protect and improve our Products, such as by personalizing content, tailoring and measuring ads and providing a safer experience.
We collect information from cookies stored on your device, including cookie IDs and settings. Read our cookie policies:
EoovBook Cookies Policy
Our Partners
Businesses and people can use our Products to advertise, market or support their products and services. When they use our Products, we call them our Partners.
Our Products include our Business Tools and other technologies that allow businesses to advertise or support their products and services, or to understand and measure how people are using their services and how well their ads are working. Or they might use Eoovbook Audience Network tools to monetize their apps by showing ads from businesses that advertise on EoovBook.
Our Products also include technologies where you can make a connection to our Partners through our Products. For example, you might log into their app or website using EoovBook Login. Or you might play their game on EoovBook, which we call an integration because you can play without leaving our app. We call the Partners who use these integrated tools our Integrated Partners.
Here are some examples of our Partners:
Third parties we get information from
Other organizations and bodies share information with Eoovbook but don’t use our Products. We refer to them as third parties. We collect and receive information from these third parties, including:
Third-party public sources
For example, we get datasets from publicly available sources, research institutions and professional and non-profit groups. We use these datasets to:
What happens if you don’t let us collect certain information
For example, if you don’t provide an email address or phone number, we won’t be able to create an account for you to use our Products.
Or you can choose not to add EoovBook friends, but then your EoovBook Feed won’t show friends’ photos and status updates.
How do we use your information?
We use information we collect to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below.
For some of these purposes, we use information across our Products[22] and across your devices[23]. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review[24] to access and review your information.
To use less information that’s connected to individual users, in some cases we de-identify or aggregate information. We might also anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
To provide, personalize and improve our Products
We use information we have, including any information with special protections** you choose to share, to provide and improve our Products. This includes personalizing features, content and recommendations**, such as your EoovBook Feed[25], Stories and ads. We don’t use profile fields about religious views, political views or who you’re “interested in '' to show you ads.
[22] We use information across your accounts on our Products to:
If you set up your Accounts Center, we also use your information to offer connected experiences and improve your experiences across accounts.
[23] Why we use information across devices
One reason we use your information across devices is to help us give you a more personalized experience. For example, we might show you an ad on your phone, and later you might use your laptop to click on the ad and buy the product. By combining that information across your devices, we can understand what ads are relevant to you and help businesses measure how well their ad performed.
[24] Manual review
Examples of when we use manual review
Our reviewers help us promote safety, security and integrity across our Products. For example, reviewers can look for and remove content that violates our terms and policies and keep content that doesn’t break our terms and policies available. Their work supplements our technology that detects violations.
When our algorithms detect that someone might need help, a reviewer can review their post and offer support if needed.
We also use manual review to analyze content to train our algorithms to review content the same way a person would. This improves our automatic processing, which in turn helps us improve our products.
Who reviews this information
Our reviewers work at Eoovbook, for a trusted vendor. We require every reviewer who's allowed access to your information to meet privacy and security standards.
**Information with special protections
You might choose to provide information about your religious views, political views, who you are "interested in" (which could reveal your sexual orientation) or your health in your EoovBook Profile Fields or life events. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could have special protections under the laws of your count
**What are recommendations on EoovBook?
We make personalized recommendations to the people who use our services to help them discover new communities and content. EoovBook may recommend content, accounts, and entities (such as Pages, Groups, or Events) that people do not already follow. Some examples of our recommendations experiences include Pages You May Like, “Suggested For You” posts in Feed, People You May Know, or Groups You Should Join. Some entities might have limited or no access to features that encourage engagement, and might not be as widely recommended on EoovBook as other entities.
Our goal is to make recommendations that are relevant and valuable to each person who sees them. We work towards our goal by personalizing recommendations, which means making unique recommendations for each person. For example, if you and another person have EoovBook Friends in common, we may suggest that person as a potential new Friend for you.
**What baseline standards does EoovBook maintain for its recommendations?
At EoovBook, we have guidelines about what content we will recommend to people. Those guidelines fit into a strategy we have used to manage problematic content on EoovBook since 2022. This strategy involves removing content that violates our Community Standards, reducing the spread of problematic content that does not violate our standards, and informing people with additional information so they can choose what to click, read or share. Discussion of our “reduce” work on EoovBook has often centered on Feed and how we rank posts within it. However, our Recommendations Guidelines are another important tool that we use to reduce the spread of problematic content on our platform.
Through our Recommendations Guidelines, we work to avoid making recommendations that could be low-quality, objectionable, or particularly sensitive, and we also avoid making recommendations that may be inappropriate for younger viewers. Our Recommendations Guidelines are designed to maintain a higher standard than our Community Standards, because recommended content and connections are from accounts or entities you haven't chosen to follow. Therefore, not all content allowed on our platform will be eligible for recommendation.
In developing these guidelines, we sought input from 50 leading experts specializing in recommender systems, expression, safety, and digital rights. Those consultations are part of our constant efforts to improve these guidelines and provide people with a safe and positive experience when they receive recommendations on our platform.
We want to provide you with more information about the types of content, accounts, and entities that we try to avoid recommending, both to keep our community more informed and to provide guidance for content creators about recommendations.
Content Recommendations
There are five categories of content that are allowed on our platforms, but that may not be eligible for recommendations. These categories are listed below, as are some illustrative examples of content within each category.
Content that impedes our ability to foster a safe community, such as:
Content that discusses self-harm, suicide, or eating disorders, as well as content that depicts or trivialises themes around death or depression. (We remove content that encourages suicide or self-injury, or any graphic imagery.)
Content that may depict violence, such as people fighting. (We remove graphically violent content.)
Content that may be sexually explicit or suggestive, such as pictures of people in see-through clothing. (We remove content that contains adult nudity or sexual activity.)
Content that promotes the use of certain regulated products, such as tobacco or vaping products, adult products and services, or pharmaceutical drugs. (We remove content that attempts to sell or trade most regulated goods.)
Content shared by any non-recommendable account or entity (e.g. Groups or Pages, as outlined below).
Sensitive or Low-Quality Content about Health or Finance, such as:
Content that promotes or depicts cosmetic procedures.
[25]How we personalize your EoovBook Feed
Your EoovBook Feed is unique to you. We order (or “rank”) the content you can see in your Feed, and you can learn more about the different types of signals we use to rank it. We also suggest content that’s relevant to you.
Many things influence the content you see in your Feed.
For example:
If your friends, connections or people you may know interact with a EoovBook Page, post or certain topic, we can suggest similar content to you. So if your friend Ahmad comments on a post about national parks, we can suggest the national parks post to you.
If you and others interact with the same group, EoovBook Page or post, we can suggest another group, Page or post that they interact with for you. So if you and Sharmila are in the same cat lovers group and Sharmila likes a Page that sells scarves, we might suggest the scarves Page to you.
If you’ve recently engaged with a certain topic on EoovBook, we might then suggest other posts that are related to that topic. So if you recently liked or commented on a post from a basketball Page, we could suggest other posts about basketball.
You might see posts based on where you are and what people near you are interacting with on EoovBook. So if you’re near a sports stadium, we can suggest games or events occurring at the stadium.
How we show ads and other sponsored or commercial content
To decide what to show you and others, we use information we have about you, including:
See some examples.[26]
Learn more** about some of the ways we show you ads that we think may be interesting to you, including using machine learning.
[26]Your activity on websites and apps, depending on your settings
For example, Jane buys a pair of shoes from an online shoe store. The store shares Jane’s activity with us using our Business Tools, subject to our Business Tools Terms.
Later, Jane sees an ad on EoovBook for a discount on her next shoe purchase from the online store.
If she doesn't want to see more ads from this shoe store, she can hide them in her advertisers setting. Or if she doesn’t want us to show her any ads based on her activity on other websites and apps, she can make sure that this setting is turned off in her ad settings.
Topics we think you might be interested in
For example, Jon likes several EoovBook Pages about famous musicians, so we think he has an interest in "music."
Based on this interest, we might show him an ad for a local record shop or an online music publication.
**Why am I seeing ads from an advertiser on EoovBook?
We want the ads you see on EoovBook to be personalized to your interests and to introduce you to new things. Here are some ways we show you ads that we think may be interesting to you:
Your activity across the EoovBook Products:
Some of your activity across the EoovBook Products may help us show you ads that we think you might be interested in. A few ways we may show you ads using this information include:
Interests and categories. Some information you give us may help us think you’re interested in something, like cooking or fitness, or that you might be part of a larger group (called a category), like a mobile user. We can use your interests and categories to connect you with businesses who we think you might be interested in.
A few things we could use that help us add you to an interest or category:
Pages on EoovBook you've liked.
Information from your EoovBook profile.
Ads you’ve clicked on.
The content of posts you've made or interacted with across EoovBook.
Places you’ve checked in using EoovBook.
Lookalike Audiences. A Lookalike Audience is a way for advertisers to use EoovBook to reach people that may be similar to people that have already shown an interest in their business. We use some of the things you do or information you give us to help create Lookalike Audiences.
For example, an advertiser might tell us they’d like to show ads to people who may be similar to people who are already interested in their business (such as people who’ve liked their Page or visited their website). We match things like the interests or demographics (example: your city) of the people who are already interested in the business to help show ads to other people that we think might be interested in the advertiser’s business or products.
Your activity with other businesses:
Custom Audiences. Custom Audiences are a way for advertisers to show their ads to a group of people who may have already interacted with their business. A few ways we help advertisers make Custom Audiences:
Your activity on a business’s website or app. Advertisers can choose to add our Business Tools, like theErpZeco to their website or app. These tools allow the advertiser to send information about people's interactions on their website or app to EoovBook, such as when someone makes a purchase or opens their app. This helps us show you ads that we think may be interesting to you.
Lists from a business. Advertisers may get information from you (like your email address) when you interact with them outside of EoovBook, like if you make a purchase in their store or create an account for a rewards program. They can create a list with that information and upload it to EoovBook. We can match users using the list to help the advertiser reach people who may be interested in their business and without EoovBook learning any new identifying information about you. If you see another company using a list for an advertiser, it's likely because the advertiser is working with an advertising agency. For example, if Company X hires Agency Y to run its ads, Agency Y would upload its own list to EoovBook and Company X would use that list to show you ads.
Offline activity. Offline activity is activity you may do in a store, like make a purchase. If a business gives us this information, we can use it to help show their ads to people who may be interested in their business. We can also help businesses reach the right people by letting them know if their customers have engaged with their ads on EoovBook.
Location information:
We may use your location information to show you ads from advertisers trying to reach people in or near a specific place. We get this information from things such as:
Where you connect to the internet.
Where you use your phone.
Your location from your EoovBook and Instagram profile.
Ways to review and manage your information:
Customize your Ad Preferences to see ads that are more relevant to you. From there, you can update your ad settings to control things like if we show you ads based on your location.
How we use information to improve our Products
We’re always trying to make our Products better and create new ones with the features you want. Information we collect from you helps us learn how.
We use information we collect to:
How we use location-related information
We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things like your GPS location and, depending on the operating system you're using, other device signals[27].
We also receive and use some location-related information** even if Location Services are turned off. This includes:
We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things described in the “How do we use your information?” section of the Policy, like:
[27] Other device signals we receive
We receive different types of device signals from different operating systems. They include things like nearby Bluetooth or Wi-Fi connections.
**Connection information like your IP address or Wi-Fi connection and specific location information like your device's GPS signal help us understand where you are. Location can also help keep your account secure. We use where you normally log-in combined with other information to detect suspicious activity. You can control whether your device shares precise location information with EoovBook Products via Location Services, a setting on your mobile device, and if you've given us permission, when you are not using EoovBook Products. We may still understand your location using things like check-ins, events, and information about your internet connection.
[28] IP addresses
IP address stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet. Numbers are assigned according to standard guidelines, or protocols.
Just like you need a mailing address to receive a letter from a friend, your device needs an IP address to receive information on the internet.
[29] Personalizing ads for you and others
For example, Marcus is going on a trip and wants to use Find Wi-Fi to find free, public Wi-Fi at the airport. He has turned on Location Services, so we can use his GPS information to help him find the most relevant public Wi-Fi networks. We’ll also use this information to show him ads for local businesses near the airport.
Later, Marcus turns off Location Services before he lands, so we don’t collect his GPS information anymore. Later on his trip, he opens the EoovBook app, and we can use the IP address we receive to estimate Marcus’ current location and show him ads for businesses nearby.
[30] Helping to keep your account secure
For example, we use information about the locations you normally log in from, combined with other information, to detect suspicious activity. So if we detect an attempt to log into your account from a new location, we can check that it’s really you.
To promote safety, security and integrity
We use information we collect to help protect people from harm and provide safe, secure Products.
Learn more*1
To provide measurement, analytics and business services
Lots of people rely on our Products to run or promote their businesses. We help them measure how well their ads and other content are working.
Learn more*2
To communicate with you
We communicate with you using information you've given us, like contact information you've entered on your profile.
Learn more*3
To research and innovate for social good
We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research.
*1 Promoting safety, security and integrity
Here are some ways we promote safety, security and integrity. We work to:
*2 Providing measurement, analytics and business services
To provide measurement and analytics services, we use the information we collect about you across your accounts on our Products.
Our measurement and analytics services help our Partners understand things like:
How many people see and interact with their content, including posts, videos, EoovBook Pages, listings, Shops and ads (including those shown through apps using Eoovbook)
How people interact with their content, websites, apps and services
What types of people interact with their content or use their services
*3 Communicating with you
We communicate with you in a few different ways. For example:
Promoting safety, security and integrity
Here are some ways we promote safety, security and integrity. We work to:
Providing measurement, analytics and business services
To provide measurement and analytics services, we use the information we collect about you across your accounts on our Products.
Our measurement and analytics services help our Partners understand things like:
[31] Information we provide about different types of people
For example, we might tell an advertiser that their ad was seen by women aged 25–34 who live in Madrid and like software engineering.
Communicating with you
We communicate with you in a few different ways. For example:
We also use information about how you interact with our messages, like if you open an email from us. This helps us understand the best way to reach you and whether our communications are helpful.
Researching and innovating for social good
We research and innovate to help people around the world. Our goals include:
Here are some examples of our research:
Using information across our Products
We use information across your accounts on our Products to:
[32] Providing more personalized features, content and suggestions across our Products
For example we can:
Why we use information across devices
One reason we use your information across devices is to help us give you a more personalized experience. For example, we might show you an ad on your phone, and later you might use your laptop to click on the ad and buy the product. By combining that information across your devices, we can understand what ads are relevant to you and help businesses measure how well their ad performed.
Manual review
Examples of when we use manual review
Who reviews this information
Our reviewers work for Eoovbook or for a trusted vendor. We require every reviewer who's allowed access to your information to meet privacy and security standards.
How we personalize your EoovBook Feed
Your EoovBook Feed is unique to you. We order (or “rank”) the content you can see in your Feed, and you can learn more about the different types of signals we use to rank it. We also suggest content that’s relevant to you.
Many things influence the content you see in your Feed.
For example:
** How we use location-related information
We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things like your GPS location and, depending on the operating system you're using, other device signals.
We also receive and use some location-related information even if Location Services is turned off. This includes:
We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things described in the “How do we use your information?” section of the Policy, like:
Provide, personalize and improve our Products, including ads, for you and others.
Detect suspicious activity and help keep your account secure.
Your activity on our Products
For example, William checks into a local bakery on EoovBook, so later we might show him ads on EoovBook for other local bakeries.
Your activity on websites and apps, depending on your settings
For example, Jane buys a pair of shoes from an online shoe store. The store shares Jane’s activity with us using our Business Tools, subject to our Business Tools Terms.
Later, Jane sees an ad on EoovBook for a discount on her next shoe purchase from the online store.
If she doesn't want to see more ads from this shoe store, she can hide them in her advertisers setting. Or if she doesn’t want us to show her any ads based on her activity on other websites and apps, she can make sure that this setting is turned off in her ad settings
Topics we think you might be interested in
For example, Jon likes several EoovBook Pages about famous musicians, so we think he has an interest in "music."
Based on this interest, we might show him an ad for a local record shop or an online music publication.
Your connections
For example, Fiona’s friend likes an Instagram account for a local art fair. Based on her friend’s activity, we might show Fiona an ad for the art fair.
Other device signals we receive
We receive different types of device signals from different operating systems. They include things like nearby Bluetooth or Wi-Fi connections.
IP addresses
IP address stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet. Numbers are assigned according to standard guidelines, or protocols.
Just like you need a mailing address to receive a letter from a friend, your device needs an IP address to receive information on the internet.
Personalizing ads for you and others
For example, Marcus is going on a trip and wants to use Find Wi-Fi to find free, public Wi-Fi at the airport. He has turned on Location Services, so we can use his GPS information to help him find the most relevant public Wi-Fi networks. We’ll also use this information to show him ads for local businesses near the airport.
Later, Marcus turns off Location Services before he lands, so we don’t collect his GPS information anymore. Later on his trip, he opens the EoovBook app, and we can use the IP address we receive to estimate Marcus’ current location and show him ads for businesses nearby.30
Helping to keep your account secure
For example, we use information about the locations you normally log in from, combined with other information, to detect suspicious activity. So if we detect an attempt to log into your account from a new location, we can check that it’s really you.
Information we provide about different types of people
For example, we might tell an advertiser that their ad was seen by women aged 25–34 who live in Madrid and like software engineering.
Providing more personalized features, content and suggestions across our Products
For example we can:
How is your information shared on Eoovbook Products or with Integrated Partners?
On Eoovbook Products
Learn more about the different cases when your information can be shared on our Products:
People and accounts you share and communicate with
When you share and communicate using our Products, you can sometimes choose the audience[34] for what you share.
When you interact with people or businesses, they can see:
What you share with them
For example, the audience you choose can see when you:
[34] Choosing an audience
On EoovBook, the audience can be made up of:
The public, including people on and off EoovBook
Your friends and other connections, such as the friends of people you tag
A customized list of people
Yourself
The members of a single community, such as a group
You can restrict the audience for your content by blocking individual accounts from viewing them. You can also create a close friends list for certain types of content that only the people on that list can see.
What you communicate with them
People you interact with can see what you send to them. So if you send a person or a business a message on Messenger, that person or business can read your message.
Some of your activity
People and businesses can also see some of your activity on our Products. This includes when you:
When you’re active
Some of our Products might provide you with settings that allow others to see when you're active on our Products, such as “active status.” In some cases, we also offer settings that allow others to see when you’re active in a particular section of one of our Products, like a message thread, game or event, or when you last used one of our Products.
Content others share or reshare about you
Who can see or reshare your content
People in your audience can view your content and can choose to share it with others outside your audience, on and off our Products. For example, when you share a post or send a message to specific friends, they can download, screenshot or reshare it with anyone, on, across or off our Products.
When you comment on a post or react to a photo, your comment or reaction can be seen by anyone who can see the post or photo. This can include people you aren’t connected to. The person who shared the post can also change their audience at any time after you’ve interacted with it.
How information about you can be shared
People who use our Products can share information about you with the audience they choose. For example, they can:
If you’re uncomfortable with what others have shared about you on our Products, you can always choose to report.
Public content
What content is public?
Some of your information and activity are always public. This includes your name, EoovBook username, profile picture and activity on public EoovBook Pages and groups.
Other content you can choose to set to Public, like posts, photos and videos you post to your profile, Stories.
Who can see public content?
When content is public, it can be seen by anyone on or across our Products, and in some cases off our Products, even if they don’t have an account.
For example, if you comment on Marketplace, a public EoovBook Page or a public Instagram account, or if you leave a rating or review, your comment, rating or review will be visible to anyone. It could appear in any of our Products or be seen by anyone, including off our Products.
Where can public content be shared?
We, you and people using our Products can send public content (like your profile photo, or information you share on a EoovBook Page to anyone on, across or off our Products. For example, users can share it in a public forum, or it can appear in search results on the internet.
Public content can also be seen, accessed, reshared or downloaded through third-party services, like:
[35] Search engines
You can visit your privacy settings to control whether search engines outside EoovBook can link to your profile. But other public content–like if you post with your audience set to Public, or post on public Pages or accounts–might still be accessible through search engines, depending on the settings of that account.
With Integrated Partners
You can choose to connect with Integrated Partners[36] who use our Products. If you do, these Integrated Partners receive information about you and your activity.
[36] Our Partners
Businesses and people can use our Products to advertise, market or support their products and services. When they use our Products, we call them our Partners.
Our Products include our Business Tools and other technologies that allow businesses to advertise or support their products and services, or to understand and measure how people are using their services and how well their ads are working. For example, they might put one of our Business Tools, the ErpZeco, on their website.
Our Products also include technologies where you can make a connection to our Partners through our Products. For example, you might log into their app or website using EoovBook Login. Or you might play their game on EoovBook, which we call an integration because you can play without leaving our app. We call the Partners who use these integrated tools our Integrated Partners.
Here are some examples of our Partners:
These Integrated Partners can always access information that’s public on our Products. Learn more about other information they receive and how they handle your information:
When you use an Integrated Partner’s product or service
Information they receive automatically:-
When you use an Integrated Partner’s products or services, they can access:
See examples[37] of when an Integrated Partner might receive your information.
[37] When an Integrated Partner might receive your information
For example, you might use your EoovBook login to play an online game with your EoovBook friends. The game developer automatically receives information about your activities in the game.
When an Integrated Partner might receive your information
Or you might use the EoovBook Like button on an article posted on a news website. The website developer automatically receives information about your Like on their article.
Information they receive with your permission:-
Sometimes these Integrated Partners ask you for permission to access certain additional information from your EoovBook account. In their request, they’ll explain what information they’d like to access and let you choose whether to share it.
On EoovBook, this includes things like your email address, hometown or birthday. On Instagram, this includes content, like photos and videos, that you’ve shared from your account when the account was set to private.
Learn what happens if you choose to share your friends list, or if your friends choose to share their friends list.[38]
We automatically log when you receive a request from an Integrated Partner to access your information. These requests to access information are separate from the Apps and Websites access that you manage in your EoovBook ad settings or in your mobile device settings.
[38] Sharing friends lists
When you share your friends list
If you use EoovBook Login to log into an app, the app developer might request access to your list of EoovBook friends. Here's what happens if you give the app developer permission to view these lists:
How long they can access your information:-
Apps or websites you’ve logged into using EoovBook Login can access your nonpublic information on Eoovbook Products unless it appears to us that you haven’t used the app or website in 90 days. Note that even if an app’s access to your data has expired, it can still retain information you shared with it previously.
We encourage you to visit your Apps and Websites settings from time to time to review which apps and websites continue to have access to your information through EoovBook login.
When you interact with someone else’s content on an Integrated Partner’s product or service
Integrated Partners receive information about your activity when you interact with other EoovBook users while they’re using the Integrated Partner’s product or service.
For example, a gamer livestreams to EoovBook using a partner app. Then you comment on that livestream. The app developer will receive information about your comment.
How Integrated Partners handle your information
Integrated Partners handle the information you share with them according to their own terms and policies, not Eoovbook’s. You can review their privacy policy on their website or app to learn how they receive and process your information. In some cases, they use a separate service provider to receive and process your information.
Choosing an audience
On EoovBook, the audience can be made up of:
Audience settings are different from app permissions
Your audience settings are different from the permissions you give to individual apps and websites to access your information. Read our policy about how you may share information with Integrated Partners.
Search engines
You can visit your privacy settings to control whether search engines outside EoovBook can link to your profile. But other public content–like if you post with your audience set to Public, or post on public Pages or accounts–might still be accessible through search engines, depending on the settings of that account.
Our Partners
Businesses and people can use our Products to advertise, market or support their products and services. When they use our Products, we call them our Partners.
Our Products include our Business Tools and other technologies that allow businesses to advertise or support their products and services, or to understand and measure how people are using their services and how well their ads are working. For example, they might put one of our Business Tools, the ErpZeco, on their website.
Our Products also include technologies where you can make a connection to our Partners through our Products. For example, you might log into their app or website using EoovBook Login. Or you might play their game on EoovBook, which we call an integration because you can play without leaving our app. We call the Partners who use these integrated tools our Integrated Partners.
Here are some examples of our Partners:
When an Integrated Partner might receive your information
For example, you might use your EoovBook login to play an online game with your EoovBook friends. The game developer automatically receives information about your activities in the game.
Or you might use the EoovBook Like button on an article posted on a news website. The website developer automatically receives information about your Like on their article.
Sharing friends lists
When you share your friends list:
If you use EoovBook Login to log into an app, the app developer might request access to your list of EoovBook friends. Here's what happens if you give the app developer permission to view these lists:
When your friends share their friends list:
Your friends might choose to share their friends lists with app developers through EoovBook Login. But your friends can’t use EoovBook Login to share nonpublic information about you.
How do we share information with Partners, vendors, service providers and third parties?
We don't sell any of your information to anyone, and we never will. We also require Partners and third parties to follow rules about how they can and cannot use and disclose the information we provide.
Here’s more detail about who we share information with:
Partners
Advertisers and Audience Network publishers
Advertisers:
We provide advertisers with reports about the number and kinds of people who see and engage with their ads. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad. Then advertisers can better understand their audience. See an example[39].
[39] General demographics and interests
For example, a bike shop creates a Page on EoovBook and wants to place an ad to reach an audience of people in Atlanta interested in cycling. We determine whether someone fits in this audience based on, for example, whether they liked a Page about bikes. Then people in that audience could see the bike shop's ad.
You can see the “interests” assigned to you in your ad preferences and remove them if you want.
The bike shop can then see reports showing aggregated statistics about the audience seeing their ads and how their ads are performing. The reports would show statistics to the advertiser that, for example, most of the people who saw or clicked on their ad:
Eoovbook also provides advertisers and their business partners with information about:
But we don't share information with these advertisers and their business partners that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.[40]
[40] When you might give us permission
For example, you might request more information from a business by clicking their ad in your EoovBook Feed and submitting a form with your name and contact information. Then the advertiser would receive the information you provided.
Partners who use our analytics services
People rely on our Products, like business accounts, professional tools and EoovBook Pages, to run and promote their businesses. Businesses use our analytics services to understand more about how people are using their content and features.
We receive information about how people interact with their posts, listings, EoovBook Pages, videos, Shops or other content, on and off our Products. Then we put this information into aggregate reports so they can see how well their content is performing.
These reports aggregate information like:
** General demographics and interests
For example, a bike shop creates a Page on EoovBook and wants to place an ad to reach an audience of people in Atlanta interested in cycling. We determine whether someone fits in this audience based on, for example, whether they liked a Page about bikes. Then people in that audience could see the bike shop's ad.
You can see the “interests” assigned to you in your ad preferences and remove them if you want.
The bike shop can then see reports showing aggregated statistics about the audience seeing their ads and how their ads are performing. The reports would show statistics to the advertiser that, for example, most of the people who saw or clicked on their ad:
Partners who advertise with us also receive other information. Read our policy** about how we share information with advertisers.
Partners who offer goods or services on our Products and commerce services platforms
** Advertisers and Audience Network publishers
Advertisers
We provide advertisers with reports about the number and kinds of people who see and engage with their ads. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad. Then advertisers can better understand their audience.
Eoovbook also provides advertisers and their business partners with information about:
But we don't share information with these advertisers and their business partners that by itself can be used to contact or identify you, such as your name or email address, unless you give us permissions.
When you choose to make a transaction[41], or otherwise choose to share information with a seller, creator, fundraiser, charity, payment services provider or commerce services platform[42], we share information with them and with any providers acting on their behalf.
[41] Transactions you might make:
[42] Commerce services platforms
Commerce services platforms provide a range of commerce services, including:
Depending on how you interact with them, they receive:
For example, if you make a purchase from a Market Place shop using checkout, the shop will receive information to complete your transaction. This may include your order items, your contact details and shipping information. If the shop uses a payment services provider, such as PayPal, to facilitate the transaction, the provider will receive the transaction amount, a transaction description (to appear on your credit card statement) and your payment card information, such as cardholder name, card number, expiration date and billing address.
Integrated Partners
When you choose to use Integrated Partners’ products or services, they receive information about you and your activity. Read the policy.
Vendors
Measurement and marketing vendors
Measurement and marketing vendors are businesses that provide marketing-related support to Eoovbook and its advertisers. For example, they purchase ads on our behalf, provide market research and measure the effectiveness of our campaigns. Such vendors also support our Partners' advertising.
Measurement vendors
We don’t create every measurement and analytics report ourselves.
We work with measurement vendors who create reports that help our Partners, like advertisers, understand how their content and ads are performing, who is engaging with them and whether people took an action after seeing their ad.
We share information (like whether people saw an ad or engaged with it) with our measurement vendors, who aggregate it to provide their reports. See an example[43].
Marketing vendors
We share information about you with companies that help market our Company and Products, measure the effectiveness of our own marketing campaigns and perform advertising research. For example, we share your device identifier or other identifiers with advertising vendors to help us serve you ads most relevant to your interests. Learn more[44] about how vendors support our marketing and advertising efforts.
Service providers
Service providers provide services to us that help us provide our Products to you. We share the information we have about you to receive these services, which include:
Third parties
External researchers
We provide information to external researchers. They use it to conduct research that advances scholarship and innovation, and to promote safety, security and integrity.
Research goals include supporting:
When sharing data with external researchers, we ensure the privacy of our users is protected.
Other times we share with third parties
We also share information with third parties in response to legal requests, to comply with applicable law or to prevent harm.
And if we sell or transfer all or part of our business to someone else, then we may give the new owner your information as part of that transaction, in line with applicable law.
General demographics and interests
For example, a bike shop creates a Page on EoovBook and wants to place an ad to reach an audience of people in Atlanta interested in cycling. We determine whether someone fits in this audience based on, for example, whether they liked a Page about bikes. Then people in that audience could see the bike shop's ad.
You can see the “interests” assigned to you in your ad preferences and remove them if you want.
The bike shop can then see reports showing aggregated statistics about the audience seeing their ads and how their ads are performing. The reports would show statistics to the advertiser that, for example, most of the people who saw or clicked on their ad:
When you might give us permission
For example, you might request more information from a business by clicking their ad in your EoovBook Feed and submitting a form with your name and contact information. Then the advertiser would receive the information you provided.
Transactions you might make
Commerce services platforms
Commerce services platforms provide a range of commerce services, including:
How measurement vendors use information to make reports
For example, an advertiser might ask a measurement vendor to help figure out the impact its ads on EoovBook have had on sales. The measurement vendor compares information from us about clicks on the advertiser’s EoovBook ads with information from the advertiser about product purchases. Then the measurement vendor creates and provides aggregated reports that show the advertiser how its ads are performing.
How vendors support our marketing and advertising efforts
For example, vendors:
These vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalize which of our ads are shown to you. Vendors also use this information to measure response to our marketing efforts and the effectiveness of our advertising.
How can you manage or delete your information and exercise your rights?
We offer you a variety of tools to view, manage, download and delete your information below. You can also manage your information by visiting the settings of the Products you use. You may also have other privacy rights under applicable laws.
To exercise your rights, visit our Help Centers, your settings for EoovBook.
Delete your information or account
To delete your information, you can:
** How long do we keep your information?
We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:
If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account.
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products
In some instances and for specific reasons, we’ll keep information for an extended period of time.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your trash on EoovBook, the deletion process will begin automatically in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.
How long do we keep your information?
We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:
In some instances and for specific reasons, we’ll keep information for an extended period of time. Read our policy[51] about when we may preserve your information.
[51] Why we may preserve your information longer
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
If we need it to operate or provide our Products
For example, we keep profile information, photos you’ve posted (and not deleted) and security information for the lifetime of your account.
And when you search for something on EoovBook, we keep your search history until you clear the search in your activity log or delete your account. Once you clear a search or delete your account, it will no longer be visible to you, and it will be deleted[52].
But even if you don’t clear your search or delete your account, within six months of your search we delete information about that search that isn’t necessary to show you your search history, like information about the device you were using, or your location.
[52] Delete your information or account
To delete your information, you can:
Find and delete specific information. We offer tools you can use to delete certain information. For example, you can use Delete buttons to delete content you’ve posted to your account. You can also use tools like activity log onEoovBook to send content to the trash in bulk. When you delete content, it’s no longer visible to other users. Visit the EoovBook Help Center to learn what happens when you delete your content or move it to trash.
Permanently delete your account. If you delete your account on EoovBook, we delete your information, including the things you’ve posted, such as your photos and status updates, unless we need to keep it as described in "How long do we keep your information?" Once your account is permanently deleted you won’t be able to reactivate it, and you won’t be able to retrieve information, including content you’ve posted.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your trash on EoovBook, the deletion process will begin automatically in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.
The feature we use it for, and how that feature works
For example, May is planning a surprise party for Yang. She sends Cynthia the party details in Messenger using vanish mode so that the message will disappear. The message will no longer be visible to May once she leaves the chat, and Cynthia will see the message only the first time she opens the chat thread.
After Cynthia reads the message, the content is deleted after one hour. If Cynthia never reads it, it’s deleted after 14 days.
How long we need to retain the information to comply with certain legal obligations
For example, we retain information for as long as we need it for:
Why we may preserve your information longer
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:
See some examples[53].
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
[53] Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
To comply with applicable law
For example, we preserve certain information about purchases or transactions associated with an account, in line with Meta’s accounting obligations.
For safety, security and integrity purposes
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.
For litigation
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
Delete your information or account
To delete your information, you can:
** How long do we keep your information?
We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:
If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account.
The feature we use it for, and how that feature works. For example, messages sent using Messenger’s vanish mode are retained for less time than regular messages.
How long we need to retain the information to comply with certain legal obligations.
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products
In some instances and for specific reasons, we’ll keep information for an extended period of time.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your trash on EoovBook or your Recently Deleted folder on Instagram, the deletion process will begin automatically in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.
Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
To comply with applicable law
For example, we preserve certain information about purchases or transactions associated with an account, in line with Eoovbook’s accounting obligations.
For safety, security and integrity purposes
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.
For litigation
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
How do we transfer information?
Why is information transferred to other countries?
We share the information we collect globally, both internally across our offices and data centers, and externally with our Partners, vendors, service providers and third parties. Because Eoovbook is global, with users, Partners and employees around the world, transfers are necessary for a variety of reasons, including:
Where is information transferred?
Your information will be transferred or transmitted to, or stored and processed in:
How do we safeguard your information?
We rely on appropriate mechanisms[54] for international data transfers.
We also make sure that appropriate safeguards are in place whenever we transfer your information. For example, we encrypt your information when it’s in transit over public networks to protect it from unauthorized access.
[54] Mechanisms we use for global data transfers
We rely on appropriate mechanisms for international data transfers. For example, for information we collect:
Mechanisms we use for global data transfers
We rely on appropriate mechanisms for international data transfers. For example, for information we collect:
How do we respond to legal requests, comply with applicable law and prevent harm?
We access, preserve, use and share your information:
We may access or preserve your information for an extended amount of time. Learn more[57].
[55] When we respond to legal requests
We respond to legal requests where we have a good faith belief that we’re required by law to do so.
We also respond to certain legal requests where not compelled by law, but where we have a good faith belief that a response:
Is required by law in that jurisdiction,
Affects users in that jurisdiction, and
Is consistent with internationally recognized standards..
[56] How we promote safety, security and integrity
We share your information with law enforcement, government authorities, Eoovbook, third parties (including industry peers) and others when we have a good faith belief it’s necessary to detect, prevent and address a variety of situations, such as:
[57] Why we may preserve your information longer
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
When we respond to legal requests
We respond to legal requests where we have a good faith belief that we’re required by law to do so.
We also respond to certain legal requests where not compelled by law, but where we have a good faith belief that a response:
How we promote safety, security and integrity
We share your information with law enforcement, government authorities, Eoovbook, third parties (including industry peers) and others when we have a good faith belief it’s necessary to detect, prevent and address a variety of situations, such as:
[58] Unauthorized use of our Products
For example, if you unlawfully collect and use EoovBook user data, we may share your information to defend ourselves against claims or in litigation.
[59] Violations of our terms and policies
For example, if you post threatening or harmful content, we may share your information across the Eoovbook to protect ourselves and others. This can include blocking your access to certain features or disabling your account across the Eoovbook.
Why we may preserve your information longer
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:
See some examples[60].
[60] Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
To comply with applicable law
For example, we preserve certain information about purchases or transactions associated with an account, in line with Eoovbook’s accounting obligations.
For safety, security and integrity purposes
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.
For litigation
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
Unauthorized use of our Products
For example, if you unlawfully collect and use EoovBook user data, we may share your information to defend ourselves against claims or in litigation.
Violations of our terms and policies
For example, if you post threatening or harmful content, we may share your information across the Eoovbook to protect ourselves and others. This can include blocking your access to certain features or disabling your account across the Eoovbook.
Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
To comply with applicable law
For example, we preserve certain information about purchases or transactions associated with an account, in line with Eoovbook’s accounting obligations.
For safety, security and integrity purposes
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.
For litigation
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
How will you know the policy has changed?
We'll notify you before we make material changes to this Policy. You’ll have the opportunity to review the revised Policy before you choose to continue using our Products.
How to contact Eoovbook with questions
You can learn more about how privacy works on EoovBook. If you have questions about this Policy or have questions, complaints or requests regarding your information, you can contact us as described below.
You can contact us online or by mail at:
Zeco Technology Co., Ltd
ATTN: Privacy Operations
No.390, 7F Wenhua 2nd Rd Section 1, Linkou Dist,
New Taipei City 244
Why and how we process your information
The categories of information we use, and why and how information is processed, are set out below:
|
Why and how we process your information |
Information categories we use (see 'What Information do we collect?' for more information on each information category) The actual information we use depends on your factual circumstances, but could include any of the following: |
|---|---|
|
Personalizing the Eoovbook Products: Our systems automatically process information we collect and store associated with you and others to assess and understand your interests and your preferences and provide you personalized experiences across the Eoovbook Products in accordance with our terms. This is how we:
|
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
Information from Partners, vendors and third parties. (You have control over Eoovbook’s use of Partner data to tailor ads to you.) |
|
Providing and improving our Eoovbook Products: The provision of the Eoovbook Products includes collecting, storing, and, where relevant, sharing, profiling, reviewing and curating, and in some instances not only automated processing but also manual (human) reviewing, to:
We also use information to develop, research and test improvements to our Products. We use information we have to:
Conduct surveys and other research about what you like about our Products and brands and what we can do better. |
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
Information from Partners, vendors and third parties |
|
Promoting safety, integrity and security on and across the Eoovbook Products: The Eoovbook Products are designed to research and help ensure the safety, integrity and security of those services and those people who enjoy them, on and off Eoovbook Products. We process information we have associated with you and apply automated processing techniques and, in some instances, conduct manual (human) review to:
|
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
Information from Partners, vendors and third parties |
|
To communicate with you: We use information you’ve given us (like contact information on your profile) to send you a communication, like an e-mail or in-product notice, for example:
We also use contact information like your email address to respond when you contact us. |
Your activity and information you provide:
App, browser and device information:
Information from cookies and similar technologies. |
|
Transferring, storing or processing your information across borders, including from and to the United States and other countries: We share information we collect globally, both internally across our offices and data centers and externally with our Partners, third parties and service providers. Because Eoovbook is global, with users, Partners, vendors and employees around the world, transfers are necessary:
For more information, see the "How do we transfer information?" section of the Eoovbook Privacy Policy. |
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
|
|
Processing information subject to special protections under applicable laws that you provide so we can share it with those you choose, to provide, personalize and improve our Products and to undertake analytics. We’ll collect, store, publish and apply automated, or sometimes manual (human), processing for these purposes. |
Your activity and information you provide: Any information with special protections that you choose to provide in your profile fields (such as your religious views, political views, or who you are "interested in"), or as part of surveys you choose to participate in |
|
Receiving and using information from third parties to tailor the ads you see: We’ll use information that advertisers, businesses and other partners provide us about activity off Eoovbook Products that we have associated with you to personalize ads that we show you on Eoovbook Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you’re logged in or have an account on our Products. |
Your activity and information you provide:
|
|
Sharing your contact, profile or other information with third parties upon your request: The type of third party and categories of information shared depend on the circumstances of what you ask us to share. For example:
If you choose to integrate other apps, games or websites with Eoovbook Products and log in, we’ll share your information with the app, game or website to log you in. |
Your activity and information you provide: Content you create, like your contact, profile or other information, like posts or comments |
|
Providing measurement, analytics and business services: Our systems automatically, as well as with some manual (human) processing, process information we have collected and stored about you and others. We use this information to:
|
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
|
|
Sharing of information across the Eoovbook:
|
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
|
|
Business intelligence and analytics:
|
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
|
|
|
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
Information from cookies and similar technologies |
|
Providing marketing communications to you:
|
Your activity and information you provide:
App, browser and device information:
|
|
Research and innovate for social good:
|
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
|
|
Anonymizing your information In some cases, we anonymize information we have associated with you, such as your activity on and off our Products, and use the resulting information, for example, to provide and improve our Eoovbook Products, including ads. |
Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
Information from Partners, vendors and third parties |
|
Share information with others, including law enforcement and to respond to legal requests. See the "How do we respond to legal requests, prevent harm and promote safety and integrity?"** section of the Eoovbook Privacy Policy for more information on when we share information with law enforcement and others. The categories of information we access, preserve, use and share depend on the specific circumstances. For example, responses to legal requests where not compelled by law will typically include limited information (such as contact details and login information). However, the information we process will depend on the purposes, which could include the following:
Learn more about how we promote safety, security and integrity. ** How do we respond to legal requests, comply with applicable law and prevent harm? We access, preserve, use and share your information: In response to legal requests, like search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities, about when we respond to legal requests. In accordance with applicable law To promote the safety, security and integrity of Zeta Products, users, employees, property and the public. We may access or preserve your information for an extended amount of time. |
Your activity and information you provide:
Friends, followers and other connections app, browser and device information:
Information from Partners, vendors and third parties |
|
For processing information when the law requires it: Where we are under an obligation to disclose information such as, for example, if we receive a valid legal request for certain information such as a search warrant, we will access, preserve and/or share your information with regulators, law enforcement or others. The way in which the information will be processed depends on the specific circumstances. See the "How do we respond to legal requests, prevent harm and promote safety and integrity?"** section of the Eoovbook Privacy Policy for more. ** How do we respond to legal requests, comply with applicable law and prevent harm? We access, preserve, use and share your information: In response to legal requests, like search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities. about when we respond to legal requests. In accordance with applicable law To promote the safety, security and integrity of Eoovbook Products, users, employees, property and the public. We may access or preserve your information for an extended amount of time. |
The categories of information depend on the specific circumstances of each mandatory request or obligation. Only the information necessary to comply with the relevant legal obligation will be shared or otherwise processed. For example, for civil matters, this will typically include limited information (such as contact details and login information). However, depending on the circumstances it could include the following: Your activity and information you provide:
Friends, followers and other connections App, browser and device information:
Information from Partners, vendors and third parties |
